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Advertising To LGBTQ+ : Case company : H&M
(2020)
This thesis serves as a reminder to major companies that the LGBT community is one of the main catalysts for the economy and also has a great consumer capacity. This segment is more loyal to the brand, thus increasing its ...
The impact of diversification on Chinese enterprise value
(2021)
Diversification is an important way for a company to grow and an important research topic for corporate finance. The core issue of diversification research is the impact of diversification on company value. However, in ...
